Social media penetration rate APAC 2024, by country

As of January 2024, South Korea had the highest social media penetration rate in the Asia-Pacific region, at 93.4 percent. This was followed closely by Hong Kong with 86.2 percent. In comparison, Afghanistan had a social media penetration rate of 8.6 percent that year.

Social media in APAC

While Taiwan, Singapore, and Malaysia have relatively high social media penetration rates, the number of monthly active mobile social media users in the Asia-Pacific region paint a very different picture. China dominated the rest of the Asia-Pacific region in terms of absolute numbers, passing the one billion mark in terms of users accessing online services via a mobile device. This far surpasses the number of users in second-placed India. In comparison, for the same month, South Korea had 43.04 million social media users while Singapore had only 4.3 million.

What are the most popular social networks?

Facebook boasted an astronomical number of monthly active users in the Asia-Pacific region, cementing itself as a firm favorite among Asia-Pacific social media users. While the likes of Instagram, Twitter, Snapchat, and YouTube are popular throughout the region, Asian platforms are just as beloved among social media users. QZone, which launched in 2005, is a social networking site based in China. Its services include instant messaging and video games including the popular League of Legends and World of Fantasy. Japan's LINE proved another popular social media platform, with the number of LINE users in Japan set to increase annually.